Establishment assurance
The first season is the hard part. We back your new lawn with agronomic support and a clear path if establishment doesn’t go to plan.
In short
Establishment Assurance pairs your seed with real support through year one — the make-or-break window — plus a defined path to put things right if a genuine establishment failure occurs. Exact coverage and eligibility are confirmed at purchase.
Year one decides everything
Most lawn-alternative disappointments trace back to establishment, not the seed — wrong timing, patchy watering, or calling a lawn “no-mow” from day one. Establishment Assurance exists to get you through that first season with guidance at the moments that matter, so your planting actually takes.
Support that earns its name
Simple by design
1. Sow with a plan. Follow the establishment guide for your species and zone — most issues are prevented here.
2. Reach out early. If something looks wrong in the first season, contact us before it worsens; early help is the most effective help.
3. Put it right. If a genuine establishment failure occurs within the covered window, we’ll work with you on the agreed replant pathway.
Honest about what assurance can and can't do
Assurance backs you up — it isn’t a substitute for good site prep, correct timing and consistent watering, which remain the biggest factors in success. Coverage applies to genuine establishment failures, not to neglect, drought without irrigation, or sowing outside the recommended window. We’ll always tell you honestly which is which.
Coverage & eligibility
Because terms depend on the species, your site and how the lawn is cared for, we confirm the exact coverage window, eligibility and replant details at the point of purchase rather than publishing one-size-fits-all fine print. Contact us and we’ll lay it out plainly before you buy.
More support
Ask about Establishment Assurance
We’ll explain the terms plainly.